Frequently
Asked Questions
We'll
answer your What's That? questions and provide clarity to the terminology
of the design industry. If
you do not find the answer you are looking for, please contact us
and we will be happy to help.
Q.
What is graphic design?
A. Graphic design is the combination of text and images.
Graphic design involves creation of logos, postcards, brochures, posters,
banners, signage, flyers, greeting cards, etc. 
Q. What services does Graphix
Two provide?
A. At Graphix Two we offer a wide variety of graphic
design, marketing and printing services, from logo design, brochures,
wedding invitations, event invitations, business cards, custom menu
design and printing, large and small print runs, finishing services:
binding, collating, folding, project concept and coordination and so
much more. For more information, please contact us.
Q. How do I get a quote on my
project?
A. For free quotes, contact us. Provide the basic information
to help get us started such as project type, size, quantity, printing
quality. If you don’t know where to start email us and we’ll
let you know what we will need to fulfill the quote.
Q. Can I suggest my own ideas
for the design?
A. You are always welcome to provide your own ideas
and concepts; you know your business best.
Q. What turn-around do you provide?
A. Due to the large amount of jobs we receive, standard turn-around
is 4-5 business days. If the job is large, the turn-around time will
be longer and we will inform you of the turn-around prior to production.
If a rush job is required, we can discuss this with you.
Q. What if I already have something designed but
am only looking for a printer?
A. We not only offer design and marketing services,
but comprehensive printing services as well. If you require printing,
contact us with the details and we will provide you with a price quote.
For files that require no setup or formatting, discounts are available.
Q. What about the rights to the created design
work?
A. The rights to the work we create for you belong to you once
the project has been fully paid for. We reserve the right to photograph
and/or distribute or publish for our firms promotional and marketing
needs any work we create for you, including mock-ups and comprehensive
presentations, as samples for our portfolio, firm newsletter, brochures,
slide presentations and similar media.
Q. Can I see samples of your work?
A. Yes. You can see logo, brochure, and other design
samples of our work here.
If you want further details, please contact us.
Q. What if I am not located in Sault Ste. Marie?
A. Whether you are just a block away or across the country,
Graphix Two will work by phone, mail, and internet to ensure you are
getting the best service. We can provide proofs and product in a timely
manner and will treat you like you were just next door. With today’s
technology you’ll feel like you were meeting with us in person.
What’s that? The terminology of graphic design.
All industries have terms and phrases that are gibberish
to people not in the industry. Graphix Two is here to help educate our
clients, or those just stopping by, with some insightful definitions
that we hope you will find useful.
pixel [pik-suhl, -sel] -noun
The basic unit of the composition of an image on a television
screen, computer monitor, or similar display. The information stored
for a single grid point in a digital image. The complete image is a
rectangular array of pixels. Picture element.
vector [vek-ter] -noun
A method of electronically coding graphic images so that
they are represented in lines rather than fixed bit maps, allowing an
image, as on a computer display screen, to be rotated or proportionally
scaled. The representation of separate shapes such as lines, polygons
and text, and groups of such objects, as opposed to bitmaps. The advantage
of vector graphics ("drawing") programs over bitmap ("paint")
editors is that multiple overlapping elements can be manipulated independently
without using different layers for each one. It is also easier to render
an object at different sizes and to transform it in other ways without
worrying about image resolution and pixels.
bitmap [bit-map] -noun
A set of bits that represents a graphic image, with each
bit or group of bits corresponding to a pixel in the image. Optical
scanners and fax machines convert text or pictures into bitmaps.
.gif (jif, gif) Graphic Interchange Format -graphics,
file format
A service mark used for a raster-based format for storing
files of color graphics. A digital image format generated specifically
for computer use. Its resolution is usually very low (72 dpi, or that
of your computer screen), making it undesirable for printing purposes.
.jpg (ja'peg') Joint Photographic Experts Group
-graphics, file format
A JPEG (or JPG) file is created by choosing from a range
of compression algorithms that trade image quality for size. The JPEG
format is one of the image file formats supported by browsers. In addition
to its wide use as a digital format for web images, .jpg files are commonly
used to package commercial stock photos.
.eps
Encapsulated PostScript -graphics, file format
A scaleable vector format that allows resolution independent
resizing of vector images. EPS files are created with the Postscript
language favored by printers because it enables files to print faster.
It combines a postscript description of an illustration with a PICT
preview for the screen. This format does not compress files - generally
it makes them larger. It is best used to import graphics into professional
page layout programs such as InDesign or Quark Xpress or for packaging/delivering
press files.
font
/ typeface [font] -noun
A complete assortment of type of one style and size.
A font is a set of printable or displayable text characters in a specific
style and size. The type design for a set of fonts is the typeface and
variations of this design form the typeface family. Thus, Arial is a
typeface family, Arial Italic is a typeface, and Arial Italic 10-point
is a font. In practice, font and typeface are often used without much
precision, sometimes interchangeably.
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What
makes Graphix Two a great design and print house is our outstanding
service and meticulous attention to detail.
Graphix
Two custom designs quality logos, identity packages, one-off print designs,
and restaurant menus for small and mid-sized businesses who wish to
present a more polished image to their customers.
If you want to stand apart from your competition, well designed presentation
and marketing materials are a solid investment for your business.
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